“There are just as many wines as there are people. Our concept of a wine starts in the vineyard.”

The way in which Carlos San Pedro understands wine comes from a twofold respect: for the land and for tradition. At the end of the 20th century, work in the bodega played a big part in the way the wines were then made.

With the idea of going back to our roots, in 1998 Carlos San Pedro, still only 25 years old, created Bodegas y Viñedos Pujanza. His eyes were fixed on the vineyard, the zone’s growing conditions and the particular features of each vintage. It was about returning to fresher and more subtle wines, with good backbone, elegant wines with a balanced, pleasant mouth-feel, perfect for laying down. New traditional Rioja wines, with a distinctive vision as the starting point.


“For me, wine is a passion. I have spent my whole life between the vineyards and the bodega. I neither wish nor know how to do anything else.”

Carlos San Pedro has been making his own wines for 20 years. His career path began even earlier, helping his father in the vineyard since childhood. When he decided to set up Bodegas y Viñedos Pujanza his philosophy was already quite clear: to focus on the land so as to know and understand perfectly each of his plots and the behaviour of the grape varieties depending on the conditions of each year.

That’s why Pujanza wines are only made using Tempranillo and Viura, the indigenous varieties which represent their origin to perfection and are well known for allowing themselves to be influenced by the soil and climate. Hence each wine’s vintage is converted into a highly representative piece of information. In its passage through the bodega, the important thing is for the wine not to lose that link to the vineyard plot from which it came.